How it works

Three systems working
while you're on the job.

Truffle is not a platform you buy and figure out. We build it, deploy it, and run it for you — configured to your service area, your lead criteria, your calendar.

The automation flow

From form to booked — in under 60 seconds.

Every lead that comes through your form triggers this sequence automatically. No human in the loop until the appointment is already on your calendar.

1
Lead submits your form

A prospect finds you on Google, your website, or a referral. They fill out your lead form — at any hour, any day. The moment they hit submit, the clock starts.

What triggers this
  • Tally or any web form via webhook
  • Works 24/7 — no human needed
  • Captures name, phone, service type, location
  • Timestamped and logged immediately
2
AI qualifies the lead instantly

The submission is passed to Claude AI, which evaluates the lead against your criteria — service area, job type, home size, anything you specify. A verdict is returned in seconds.

What AI evaluates
  • Is the address in your service area?
  • Is the job type one you take?
  • Does the scope match your minimums?
  • Returns: verdict + reason + priority score
3
Qualified lead gets a booking SMS

Within 60 seconds, a personalized text fires to the prospect with your Calendly booking link. An email confirmation follows. They can book immediately — while they're still thinking about you.

What gets sent
  • SMS via Twilio — local area code number
  • Personalized with prospect's name + service
  • Direct booking link to your calendar
  • Email confirmation sent simultaneously
4
Everything gets logged

Every lead — qualified or not — is logged to your dashboard with AI verdict, reason, priority score, and timestamp. You have full visibility into your pipeline for the first time.

What you see
  • Lead name, contact, submission time
  • AI verdict: qualified / unqualified
  • Reason + priority score
  • Booking status — did they convert?
5
Post-job review request fires automatically

After a job is completed, a review request SMS fires automatically — timed to hit while satisfaction is high. Reviews build ranking. Ranking brings more leads.

The review loop
  • Triggered via Calendly webhook post-job
  • SMS links directly to your GBP review page
  • Multi-platform: Google, Yelp, others
  • More reviews → better ranking → more leads
The three systems

Each one works alone.
Together they compound.

Most agencies sell you one piece. Truffle deploys all three — because lead automation without SEO means fewer leads to automate, and SEO without automation means the leads you earn still go cold.

AI Lead Automation

The speed-to-lead problem solved permanently. Every qualified lead texted a booking link within 60 seconds — whether you're on a job, asleep, or on vacation.

  • Tally webhook → n8n → Claude AI qualification
  • Twilio SMS with local area code number
  • Calendly booking link — direct to your calendar
  • Email confirmation sequence
  • Google Sheets lead log with AI verdicts
  • Unqualified leads filtered and logged — not lost
📍
Local SEO

A 7-layer framework built from the top local SEO practitioners in the field. Not guesswork — a sequenced system executed in priority order.

  • Google Business Profile full setup + weekly maintenance
  • Strategic GBP category and keyword optimization
  • Website URL architecture + location/service pages
  • 3-layer keyword hierarchy: city → suburb → zip
  • Citation building across 50+ directories
  • Backlink strategy targeting DR 30+ local sources
Review Automation

Reviews are a ranking signal, a trust signal, and a referral engine. Truffle automates the request, the timing, and the follow-up.

  • Post-job SMS review request via Twilio
  • Direct link to Google Business Profile review page
  • Multi-platform: Google, Yelp, TrustPilot
  • 5-touch follow-up sequence for non-responders
  • Keyword-rich response templates for every review
  • Review photo strategy for GBP ranking boost
Before and after

What changes when
Truffle is running.

The difference between the system most home service owners are running today and what happens the week after Truffle goes live.

Without Truffle
  • Lead submits at 9pm. You see it at 7am. They booked someone else at 9:04pm.
  • No record of leads that went cold. No idea how many you're losing.
  • Follow-up depends on you. One busy week and the whole system breaks.
  • 20+ hours per month on manual follow-up — phone tag, missed calls, forgotten threads.
  • Reviews happen by accident. No system, no velocity, no ranking benefit.
  • Your GBP is 50% complete and hasn't been touched in months.
  • Competitors showing up above you in the map pack. You don't know why.
With Truffle
  • Lead submits at 9pm. They get a personalized SMS with a booking link at 9:00:47pm.
  • Every lead logged with AI verdict, reason, and priority. Full pipeline visibility.
  • Automation runs 24/7 regardless of how busy you are. System never breaks.
  • Zero manual follow-up hours. You only engage when an appointment is already booked.
  • Reviews fire automatically post-job. 3–5 new reviews per week compounding over time.
  • GBP fully optimized, maintained weekly, categories dialed in for your season.
  • You're in the top 3 of the map pack for your service area. The calls come to you.
How Truffle fits

We sit upstream of everything
you already use.

Truffle doesn't replace your ops software. It feeds it. Leads get captured, qualified, and booked before they ever need to touch Jobber or Housecall Pro.

Tool What it does Speed to lead Lead qualification Local SEO Truffle's role
Jobber / Housecall ProScheduling, invoicing, dispatchFeeds it
Google / Meta AdsGenerates awareness + trafficConverts what ads generate
Website agencyBuilds the sitePartialHandles what they leave out
GoHighLevel / CRMPipeline managementPartialLeaner, purpose-built
TruffleCapture, qualify, convert + rank✓ <60 sec✓ AI-powered✓ 7-layerThe missing layer
What to expect

From signed to live in
under two weeks.

We move fast because we've built this before. Here's what onboarding looks like from the day you say yes.

D1
Day 1–2
Discovery + configuration

We map your service area, lead criteria, job types, and calendar setup. You answer about 20 questions. We handle everything that follows. Your Twilio number is acquired — local area code, your market.

D3
Day 3–5
Automation build

n8n workflow built and configured: form webhook → AI qualification → SMS + email → Google Sheets log. We test with live submissions to your personal number before anything goes live.

D6
Day 6–8
GBP + SEO foundation

Google Business Profile audit and full optimization. Category strategy locked in. NAP consistency check across all directories. Citation building begins. Keyword hierarchy mapped for your service area.

D9
Day 9–12
Review system + go-live

Post-job review request sequence configured and tested. Full system walkthrough with you. Automation goes live. First real lead runs through the full flow. You see your pipeline dashboard for the first time.

Ongoing
Maintenance + optimization

Weekly GBP posts and photo uploads. Monthly SEO performance review. Automation monitoring and refinement. Review velocity tracking. You run the business — we run the system that fills it.

Ready to see what you're actually losing?

Free Speed to Lead audit. We submit your form, track every response, and show you the gap — in dollars.

Get your free audit