Flying Pig Cleaning is a real residential cleaning business in Cincinnati, Ohio. We built Truffle on it. Every system you'd receive was tested on actual paying customers before we offered it to anyone else.
A remote-managed residential cleaning company targeting the east side of Cincinnati. Built from scratch as both a real business and a live proof of concept for the Truffle methodology.
Like every home service business we talk to, Flying Pig had an inquiry problem hiding inside what looked like a marketing problem. The website was live. The Google Business Profile was set up. People were finding the business and submitting forms.
But there was no system on the other end. A prospect would submit a quote request at 9pm. The owner would see it the next morning. By then, the customer had already heard back from a competitor — or given up entirely.
There was no record of the people who went cold. That's the most dangerous part. When there's no log, there's no signal that anything is wrong. You can't see a lead you never captured.
Those people didn't stop needing a cleaner. They just stopped waiting for you.
The second problem was visibility. Where were leads coming from? Which keywords were driving form submissions? Which service areas were converting? None of this was tracked. Every decision was based on feel.
The third problem was reviews. The business did good work. Customers were happy. But the ask never came consistently. Three months in, the GBP had fewer than ten reviews. Competitors with similar quality had forty. That gap was the reason Flying Pig wasn't ranking in the top 3.
Every component below is the same system we deploy for clients. Nothing was built specifically for Flying Pig that isn't available to every Truffle customer.
We didn't use GoHighLevel. We didn't use a $300/month CRM. We built a purpose-specific stack with exactly the right tools for the job — and nothing else.
Why this matters for you: We're not selling you a software subscription. These are the actual tools running on a real business right now. You pay for the build and ongoing management — not a platform license that adds to your overhead.
Flying Pig is a cleaning business. The system is trade-agnostic. The qualification criteria change. The service area changes. The architecture doesn't.
For HVAC, the AI evaluates system age, home size, and emergency vs. maintenance. For roofing, it checks service area and job type. The workflow is identical — only the qualification logic is configured for your trade.
The 7-layer SEO system was designed for home services broadly. The keyword hierarchy, GBP optimization, and backlink strategy all apply — mapped to your verticals and service area, not Cincinnati cleaning.
Post-job review requests fire the same way regardless of trade. The GBP review link changes. The timing logic is the same. The compounding ranking benefit works identically across every vertical we serve.
We built it on a real business. We know it works because we watched it work — before we offered it to anyone else.
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