Automation converts the leads you already have. Local SEO generates more of them. A 7-layer framework built from the top practitioners in the field — so you rank in the map pack and stay there.
You don't have a lead generation problem. You have a visibility problem. The customers exist — they're searching right now. The question is whether your business shows up when they do.
Local SEO is a long game with a compounding return. The work you do in month one builds on itself — more reviews → better ranking → more clicks → more leads → more reviews. You start now so the flywheel is spinning when you need it most.
Most SEO agencies do 2 or 3 of these. We do all 7 — in the right order, because sequence matters as much as execution.
Full Google Business Profile setup and verification. Strategic category selection, keyword-rich descriptions, complete services and attributes, weekly photo uploads and posts. Your GBP is the single highest-leverage local SEO asset — most businesses leave it 50% complete.
A 3-layer keyword map built for your service area: primary city terms → suburb and neighborhood terms → zip code terms. Every page on your site targets a specific node in the hierarchy. No keyword cannibalization, no wasted content.
URL structure, internal linking, and page hierarchy built for local search. Dedicated location pages and service pages that Google can crawl and rank independently. Most SMB websites have one page trying to rank for everything — that's not how local search works.
NAP (Name, Address, Phone) consistency audit and correction across 50+ directories — Google, Yelp, Apple Maps, Bing, and dozens of industry-specific sources. Inconsistent citations confuse Google's local algorithm and suppress ranking.
Automated post-job review requests via SMS. Direct links to your GBP review page. Keyword-rich response templates for every review received. Review velocity — consistent new reviews over time — is one of the top local ranking signals Google uses.
Targeted outreach to DR 30+ local sources — local news sites, chambers of commerce, industry directories, neighborhood blogs. Local backlinks signal to Google that your business is a trusted authority in your market. Quality over quantity, always.
Service area pages and location-specific content built for search intent, not just aesthetics. Each page targets a specific service + location combination — "HVAC repair Hyde Park" ranks differently than "HVAC repair Cincinnati." We build every node in your keyword hierarchy.
The difference between where most SMBs are today and what 90 days of the Truffle SEO framework produces.
SEO is a long game. Here's exactly what we do and when — and what you should expect to see at each stage.
Why we separate SEO from automation: Automation produces results in week one. SEO produces results in month three — and compounds from there. They're different investments with different timelines. We don't bundle them because one shouldn't wait for the other.
Flying Pig Cleaning — Cincinnati, OH. We deployed the full 7-layer SEO framework on Flying Pig before offering it to any client. GBP optimized, review velocity running, citation building complete. Read the full story →
Book a free Local SEO audit. We'll assess your current GBP, identify your ranking gaps, and show you what it would take to break into the top 3.
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